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Modern retail store fitout with branded New Balance storefront and interior merchandising layout

New Balance

Project Information:

Client: New Balance
Date: 5 November, 2024
Location: Melbourne

Since 1906, New Balance has grown to become a global leader in sports footwear and apparel. Continuing to expand its retail presence, New Balance opened a new store at Highpoint Shopping Center in Melbourne and the Bowen team were engaged to engineer a design for the most efficient stockroom.

Project Brief

The objective was to create a stockroom that optimally utilised the available space, accommodating a substantial inventory of footwear and apparel. The design also needed to meet all safety standards, as well as the accommodation of fire services.

Retail warehouse shelving system with labelled inventory boards and organised footwear stockroom aisles

Our Solution

By leveraging the extended ceiling height, we installed 3,000mm high shelving units, achieving a storage capacity of over 6,700 shoe boxes. The layout included dedicated areas for shoe box storage, garment hanging, packing stations, and receiving zones, ensuring a streamlined workflow.

Retail store fitout with custom shelving display and branded footwear wall for premium customer experience

The Result

High-density long span shelving system with stacked footwear boxes in organised retail stockroom
Retail stockroom fitout with garment hanging system and long span shelving for footwear storage
Worker retrieving shoe boxes from high-density compact shelving system in retail stockroom environment
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